Slight Holiday Downtick for Consumer Electronics
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Hey, it could have been worse. Retailers headed into the holiday season knowing that the economy was still a long way from healthy, but according to a recent market analysis, the consumer electronics came close to breaking even with last year. e-Commerce Guide has the details.
A bad economy has a way of redefining the way we think about success.
For the consumer electronics industry, this holiday season may fairly be described as "less bad" than last year, according to a recent market analysis from NPD Group.
Over the five weeks leading up to Christmas, NPD tallied $10.8 billion in consumer electronics sales, which amounted to a 1 percent decline from last year, but still enough to count as a significant improvement in the trend. After all, in 2008, spending in the segment was down 6 percent from the previous year's holiday shopping season.
"The dynamics of the holiday season changed this year," NPD Vice President Stephen Baker said in a statement. "The holiday season started before Black Friday as retailers ran Black Friday-like sales throughout November."