Cadillac Fairview, Bell Nexxia to Network Retailers
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The four year deal represents an investment of over $30 million in infrastructure by Cadillac Fairview.
The Bell Nexxia IP VPN solution will give retailers in Cadillac Fairview's Canadian centers the competitive advantages resulting from access to cost effective high speed Internet connections, total in-mall connectivity and increased network security.
"Most national retailers have tried to tap into this technology, but the cost of high speed broadband connectivity has been prohibitive," said Ron Peddicord, senior vice-president, Cadillac Fairview. "Now, because Cadillac Fairview will underwrite the solution setup, they will be able to access their stores via a high-speed network at an affordable price."
The network will enable seamless connectivity of voice and data, and facilitate emerging e-commerce initiatives such as electronic catalogs, e-customer services and electronic loyalty programs, the companies said.
Cadillac Fairview will be able to develop and implement multimedia applications such as electronic kiosks, ABMs, and shopper Internet services.
Under the agreement, Cadillac Fairview will bring IP VPN services to their mall tenants across Canada. Starting with the Toronto Eaton Center, Fairview Mall (Toronto), Fairview Pointe Claire (Montreal), Market Mall (Calgary) and Pacific Centre (Vancouver), the new services will eventually become available in other major malls in Canada and the United States.