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Fujitsu Pursues Integration From Different Angles

Fujitsu Wednesday unveiled strides in its business integration offerings, announcing a strategic partnership with Oracle .

The deal was consummated through one of Japan-based Fujitsu's subsidiary companies -- Fujitsu Siemens Computers, a joint partnership of Fujitsu Limited and Siemens AG -- and comes a day after the release of the latest version of Interstage, which is developed by Fujitsu Software Corp., another Fujitsu Limited subsidiary.

Fujitsu Siemens' deal with Oracle signals a deep commitment from both sides, and will focus on joint marketing, development and cross-licensing of Oracle's Application Server 10g and Fujitsu Siemens' openSEAS middleware program.

The deal works out well for both sides of the bargain: Oracle can tap into Fujitsu Siemens' expertise in integrating today's applications with yesterday's legacy systems, putting both systems in one interface. Oracle will sell openSEAS as an OEM product integrated to its application server.

Fujitsu Siemens' middleware product now has a robust application server to launch from; the company will resell and distribute 10g Application Server.

Chuck Rozwat, Oracle server technologies executive vice president, said the partnership helps companies reliant on their mainframe but needing today's latest applications to run their information.

"They need a simple, direct and cost-effective way of integrating legacy and modern systems without having to re-write old code," he said in a statement Wednesday. "This partnership between Oracle and Fujitsu Siemens Computers will provide them with exactly that."

Both sides will fund the development program needed to integrate the two software pieces.

In related news, Fujitsu Software unveiled its Interstage software suite, which includes Interstage includes deep embedding of XML through the applications, making dynamic content a snap.

While the company may be a little late to the XML game -- companies like SAP , Oracle and PeopleSoft have had it included for some time -- officials say their app is the first enterprise-size toolkit for building and deploying apps based on the extensible business reporting language (XBRL). The technology allows for automatic compilation of financial data throughout the enterprise -- on any platform -- and from the Internet.

"Their new implementation really continues their lead in that they are focusing on Internet-based architectures around business process management with very deep embedding of XML," said Geoffrey Bock, senior vice president at the Patricia Seybold Group."

Despite the heavy marketing of integration software the past couple years by large software vendors, Fujitsu Software has make relatively no noise in the U.S. markets. Many businesses have no idea the standalone software maker also makes business application suites.

Bock attributes that to the Japanese company's approach to marketing, which he said was distinctly Oriental in nature, meaning keeping a quiet profile.

"But just because you don't have good marketing doesn't mean you don't have a good product," he said. "They've always been a sleeper, but they've had a very strong presence in Japan and a software beach head on the West Coast for at least 10 years."