RealTime IT News

Transmeta Pads Asian Pacific Presence

Transmeta is opening up two new Asian Pacific regional offices to keep up with the demand for its low-power chips, the company said Friday.

The Santa Clara, Calif.-based chipmaker said the offices in China and South Korea will help the company work more efficiently with OEM and ODM partners developing new products based on its x86-compatible Efficeon and Crusoe microprocessors.

The company also said it has hired a regional marketing firm to compliment the new sites, one in Shanghai, China, and one in Sungnam City, Korea. Currently, Transmeta supports Asian Pacific offices in Taipei and Tokyo.

"Transmeta is already working closely with OEM and ODM partners in China, Korea and throughout Asia," Matthew Perry, Transmeta president and CEO said in a statement. "We are intent on strengthening these relationships, by building our brand recognition and providing exceptional local technical, sales and marketing support that can help accelerate development and ensure the success of our partners."

Regionally, Transmeta has had success especially with thin-and-light notebook makers such as Tsinghua Unisplendour Group and its Lilly notebook and Tablet PC manufacturers like TDV Vison.

John Heinlein, director of strategic partner initiatives at Transmeta, also told internetnews.com the company's marquee relationship with HP and licensing deals with Japanese-owned NEC have also helped.

"We're building a wide range of relationships in a wide range of areas like thin clients, blade servers and ultra personal computers," he said.

The expansion in China and Korea is being timed to coincide with next week's Computex trade show in Taipei. Transmeta said it will be conducting the first public demonstrations of its new 90-nanometer Efficeon processor running at 1.6GHz.

The processor, geared for mobile, wireless, and embedded devices, is expected to build on its first generation with three new high performance bus interfaces: an on-chip HyperTransport bus interface for increased input/output efficiency, an on-chip Double Data Rate (DDR) SDRAM memory interface for increased throughput, and an on-chip AGP graphics. The 1.6GHz Efficeon is expected to debut in products later this year.

In addition, the company said it will show its chips running new No Execute (NX-bit) anti-virus technology as well as the second generation of Transmeta's power management technology LongRun2.