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RealTime IT News

Avaya Intros IP Telephony On Demand

Taking a page from IBM's and HP's on-demand model, Avaya announced a new offering today to help service providers sell IP telephony and contact center applications to businesses for a monthly, usage-based fee.

The communications software and systems specialist said its Service Provider Delivered Solutions will help carriers collect recurring revenues from mid-sized businesses and drive traffic to their networks. The offering will compete with server vendors, as well as IP telephony and contact center players.

"We feel we have significant differentiation," said Denzil Samuels, vice president and general manager of Avaya's service provider division. "Some other vendors may use multiple servers, for instance, whereas we use a single blade. Also, we offer a unique on-demand pricing model, which delivers an easier, pay-as-you-go model."

Other advantages, Samuels said, include the ability to defer capital spending and deploy applications quickly.

Separately, Avaya announced a three-year deal with Philippine Long Distance Telephone Company . Under the pact, PLDT will market Avaya's new Hosted Contact Center product to small and medium-sized enterprises in the Philippines.

The carrier is launching a new service called PLDT On-Call, which offers Avaya-powered contact center capabilities, hosted in PLDT's data center, delivered over its network.

Financial terms of the contract between PLDT and Basking Ridge, N.J.-based Avaya were not disclosed. PLDT has used Avaya products before, but it is a new customer for the hosted contact center offering, the company said.

Industry watchers believe there's a market for IP services hosted by carriers, because it lessens the risk of shifting to IP telephony solutions and applications.