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RealTime IT News

Microcast Picks Sprint as ISP

Global communications provider Sprint and Microcast, a provider of video streaming services to the media industry, launched a multimillion dollar agreement in which Sprint (FON) will provide Microcast with dedicated Internet services.

Microcast, which gives viewers access to video that is streamed online from content owners web sites, delivers targeted advertising with e-commerce capabilities. As part of the three-year partnership, Microcast will leverage Sprint's OC-48 Internet backbone to power its navigable e-commerce Web site, which allows the user to view an advertised product as well purchase product in real-time. Sprint reports it has wired Microcast's network to simultaneously stream content to more than one-million Internet users.

Partnering with Sprint relieves Microcast of the worrying about its underlying infrastructure, says Paul Nash, chairman and CEO. "We needed a network that provided that delivered reliability, bandwidth and speed necessary for 'live' and 'cached' video content," says Nash. "Sprint's network does just that, allowing us to concentrate on delivering our service to our customer base."