Cisco Taps Linux for New SMB Offerings
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Cisco's keeping its efforts going strong to target the small and midsized business (SMB) segment, now resulting in its latest push: New products and services aimed at wireless networking and security options for small companies. And in a change for Cisco, it's relying on Linux to do the heavy lifting. EnterpriseNetworkingPlanet.com has the story.
Cisco Systems is expanding its push in the small and midsized business segment of the networking marketplace. Today Cisco (NASDAQ:CSCO) is unveiling a series of new product, partner and service initiatives as it continues its year-old $100 million effort to target the SMB market.
At the heart of Cisco's new SMB products is a different approach and a different operating system than that which it has traditionally delivered to big enterprise customers.
As opposed to Cisco's own IOS operating system, the open source Linux operating system is the mainstay in the new SMB products. Cisco is also taking a new route in how it works with SMB partners and customers, providing different credit and incentives to help improve both sales and service.
"We expected going into this that we needed to simplify the way ours customers work with us," Mark Monday, general manager of Cisco's small business solutions, told InternetNews.com. "We knew the normal Cisco model wouldn't always work for SMBs, so we created this unique organization."