Reciprocal content placements, cooperative marketing and promotional campaigns will be developed between the two companies. Intranet.com will also provide free hosting and a free URL to each member. BusinessMall.com, a business-to-business site, will integrate Intranets.com's collaboration tools into the free "virtual office" that it provides each BusinessMall.com client.

As the offspring of incubator idealab!, Intranets.com offers alternatives to developing Wide Area Networks (WAN) since companies can avoid much of the costs associated with dedicated lines and network routers.

"Intranets.com's solution provides world-class business tools and collaborative technology through a truly elegant interface," said Steve Crane, executive vice president of business development for BusinessMall.com.

"On the business side, our marketing and business development teams will be working closely to create further opportunities for both companies in the coming years."

In related news Tuesday, Intranets.com offered an intranet portal to the clients of Hello Direct (HELO), a developer and direct marketer of desktop telephony and equipment interface products.