Enchilada Woos Net Newcomers
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Simple Solution's Enchilada, an Internet/PC package, Thursday launched its campaign to bring into the online community millions of people who have avoided purchasing a computer or Internet access.
Enchilada, which includes a PC, Internet access and free in-home setup, targets neophyte net and computer users who feel intimidated by either the cost or complexity of the Internet. Customers will receive four years of unlimited Internet access and a free instructional video.
"We're providing the whole enchilada for $19.99 (a month), a great value with no strings attached for the price of Internet access alone," said Ike Sutton, CEO and president of The Simple Solution. "Unlike so-called 'free PC offerings,' the customer owns the computer from day one and won't be bombarded with Internet ads."
Enchilada's Web site will feature "SOS Enchilada," six easy, step-by-step tutorials on such basic activities as sending and receiving email, locating a specific Web site, sending and receiving photos or documents, and even purchasing items via the Net.
To facilitate e-commerce with its installed base, Enchilada will soon be offering an Enchilada branded credit card in partnership with a major bank.