Juno Adds Full Net Access to Free Offerings
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Juno Online Services Inc. Monday expanded its free basic service package to include full Internet access.
Until now, Juno (JWEB) has provided only basic dial-up email services for free, requiring users interested in full Internet access to subscribe to a billable premium service.
In addition to their free service expansion, Juno announced plans to launch an aggressive advertising program early next year in order to further enhance its base of Web users.
Charles Ardai, Juno president and chief executive officer, said Juno services would rival America Online Inc.
More than 8 million Juno accounts have been created since the launch of Juno's basic service in 1996. By comparison, free-ISP NetZero (NZRO) has reported its subscriber base runs just over 1 million active members.
Prior to Monday's announcement, Juno's services ranged from free dial-up Internet e-mail to full, competitively priced access to the Web.
Since the introduction of its billable services in July 1998, Juno has quickly built a base of more than 500,000 subscribers. Most of these subscribers initially signed up for Juno's free basic service, then migrated to a billable service when they developed a need for higher levels of Internet functionality.
In addition to the service expansion, Juno plans to continue both free and billable service offerings, and will continue to migrate members from the free to paid services as their Internet-related needs grow over time.
Ardai said Juno's customer acquisition plan is well received in the marketplace and that their multi-level service strategy will continue.
"This expansion represents a natural evolution of Juno's multi-tiered service strategy," Ardai said. "As the Internet matures and users become more sophisticated, each of our services needs to grow as well."
Juno offers levels of Internet service, free basic service for e-mail, low-price nationwide dial-up service and broadband access that utilizes Digital Subscriber Line technology where available.
Juno will make Web access available to its e-mail-only members immediately. Users must upgrade their software in order to take advantage of the free dial-up services.
Ardai said Juno plans to deploy several cost savings strategies through the use of technologies designed to achieve efficient hardware utilization.
"We believe that Juno's cost-effective network architecture and offline email technology should provide us with significant cost advantages relative to competing free services," Ardai said. "Juno invented the free Internet service. No company knows more about how to make a free model work than Juno. K-Mart is much better at running retail stores than we will ever be, but they don't know how to operate a free ISP."
Ardai added that a few years ago, operating a free ISP was cost prohibitive, but the price of telecom time has dropped and Juno's advertising revenues are at an all-time high, making for enhanced profit opportunities.
"Juno has a well balanced revenue mix consisting of ad dollars and subscriber fees," Ardai said. "We posted a strong third quarter and anticipate that we will break even in our fourth quarter report, scheduled for release in January. At our current pace, we're going to break even