Excite@Home Targets AOL with New Broadband Portal
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Excite@Home Monday announced @Home 2000, its hybrid online service that combines broadband access with rich media content, will launch March 27.
A strategic coup for Excite@Home (ATHM), the launch of the broadband service portal positions it be the America Online Inc. of broadband. The @Home 2000 site is designed to be the destination of choice for millions of broadband subscribers worldwide.
Forrester Research, Inc. projects that the migration to broadband Internet service providers will continue to be strong, with more than 27 million consumers accessing the Web through high-speed networks by 2003.
With the advent of set-top boxes and simple installation of cable access to the Internet, Forrester (FORR) further contends that 62 percent of first-time online users would choose broadband access over traditional dial-up services over the next three years.
George Bell, Excite@Home president and chief executive officer, said @Home has set the standard for ease and usability for online services based the broadband access paradigm.
"Broadband represents a major change in the public's Internet experience," Bell said. "The consumer can now have a fast connection to the Web and rich multimedia content without the hassles of dialing up. With speed, an easy connection and rich, personalized content, @Home 2000 marks the fundamental shift in the consumer movement to broadband."
Patrick Colon, @Home subscriber in San Diego, Calif., and beta user of @Home 2000, said the service is both easy to use and a vastly different Internet experience.
"@Home 2000 has really changed my Internet experience," Colon said. "It's fast, always-on and I can customize my homepage so much that I log on and practically never leave there. The speed is wonderful and the service is easy enough for anyone to use."
Another beta tester, who asked to remain anonymous due to a non-disclosure agreement signed as part of his participation, was not as kind.
"This is the first beta I have ever been on where there have not been any revisions of the software during the Beta cycle," the user said. "I have reported a few bugs which the folks from Betasphere have acknowledged, yet there has been no updates to fix the software."
The user added that the browser is not extraordinary and that @Home should have considered waiting to release the downloaded portal until IE 5.5 was released.
"Overall the browser is nothing to write home about, it sends you to a new homepage. If their server sees that you are coming from an @Home IP address, it shows you a special page," the user said. "I was kind of disappointed with the content. Much of the fuss about @Home 2000 is the multimedia content that the new home page is supposed to have, it currently has less broadband content then the current narrowband @Home page."
"If I was @Home I would have waited till IE 5.5 was official released before releasing @HOME 2000," the user said. "As it stands @Home's new software will be out of date shortly after it is released. It's not uncommon for @Home software to be out of date. It's usually 1 or 2 revisions behind whats currently on the street."
The @HOME 2000 Web site features a custom browser built on Microsoft. Corp. (MSFT) Internet Explorer 5.0 search technology. The browser is designed for broadband use and includes the latest plug-insfo