RealTime IT News

Sun Sets Sights on Service Provider Market

Network computer monolith Sun Microsystems Inc. Wednesday unveiled 20 new products to address service providers dynamic business, infrastructure and technological needs.

The move signaled Sun's intent to develop the company's growth throughout the service provider business market. The Sun programs are designed to accelerate service providers' ability to deliver value added services in the ever-changing Net economy.

Sun's ServiceProvider.com initiative is the key to the success of program. The company plans to compensate its sales force in order to create demand and stimulate revenue for service providers.

While many companies focus on the Internet service provider market, Sun's initiative addresses the burgeoning class of SPs, consisting of ISPs, systems integrators, value-added resellers and Web developers.

Sun's ServiceProvider.com utilizes the Internet for remote delivery of comprehensive computing services. Company sources report that more than 75 percent of the world's ISP servers run on Sun technology. Sun intends to intensify its stronghold with ISPs while leveraging its expertise with all types of service providers.

"Service providers represent a whole new business model that's being built entirely on the Net," said Ed Zander, Sun's president and chief operating officer.

"We built the backbone of the Internet. Now, our ServiceProvider.com initiative responds directly to what these companies need to succeed, and frankly, no one else has the expertise, the alliances and the products to get them there."

Sun's ServiceProvider.com initiative includes new business practices, products and services offering revenue optimization, network testing, training, consulting and architecture efficiency guarantees. Any service provider who meets a set Sun's requirements is eligible to participate in the new programs.