Best Buy, Prodigy PC Program Goes Nationwide
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Now that national Internet service providers, manufacturers and retailers are partnering up to promote potentially free computers with long-term Internet access agreements, Best Buy Co. and Prodigy Communications Corp. have decided to take their nearly-free computer deal nationwide.
The Best Buy-Prodigy promotion is scheduled to commence Thursday throughout the Minneapolis-based retailers 317 U.S. locations.
Following a successful three-city pilot program, the consumer electronics retailer and Prodigy have joined forces to offer affordable computer systems with Internet access to millions of computerless consumers across the nation.
Brad Anderson, Best Buy president, said the company is leveraging its ability to provide a variety of home computing options to brand-conscious buyers.
The promotion provides an in-store rebate of up to $400 with a three-year Prodigy service agreement. Prodigy's unlimited access program is less than $20 a month and includes up to six e-mail addresses.
David Trachtenberg, Prodigy president said that the marketing strength of this relationship makes for a powerful business model.
"Best Buy leads the consumer home computer market and Prodigy is one of the most recognized brand names in the Internet space. Together, we can offer customers confidence in their purchase, reliable service and most of all, the excitement of making the Internet both affordable and fun," Trachtenberg said.