Prodigy, SBC Seal DSL Pact
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Prodigy Internet members have stepped into the lead in a race to connect through high-speed Digital Subscriber Line access.
Bill Kirkner, Prodigy's chief technology officer, said the agreement comes on the heels of last month's successful deployment of Prodigy DSL service to New York City and starts to fulfill the service provider's commitment to offer DSL access nationwide.
Prodigy plans to offer the SBC DSL service as a premium upgrade for Prodigy members during the fourth quarter of this year. Earlier this year, Prodigy and Bell Atlantic teamed up to offer DSL service to Prodigy subscribers in the telco's service area.
James D. Gallemore, SBC executive vice president of strategic marketing and planning, said Prodigy customers will enjoy a new way to cruise the Internet.
"DSL will revolutionize the way people use the Internet," Gallemore said. "SBC is making it easy for Prodigy to offer its members an enhanced Internet experience, faster e-mail, faster downloads and even video conference capabilities."
In October, SBC Communications announced that the company intends to transform itself into the largest single broadband service provider in the U.S. over the next three years.
Dubbed the Project Pronto, the $6 billion initiative is SBC's first effort to utilize the resources gained from their recent acquisition of Ameritech.
The SBC 30-market DSL initiative is scheduled to push their way into Boston, Seattle and Miami within 12 months. The company already has received regulatory approval from the state commissions in Massachusetts, Washington and Florida to deploy DSL services.