Project Pronto At Heart of SBC Revenue Plans
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SBC Communications Inc. wants to more than double its revenue growth rate over the next three years and sees broadband going a long way to making that happen.
Edward E. Whitacre Jr., (SBC) chairman and chief executive officer, said SBC expects 75 percent of its revenue growth to come from its "Project Pronto" broadband service deployment, wireless and long-distance calling services.
"We firmly believe that SBC has assembled the best portfolio of growth assets in our industry,'' Whitacre said. "And we're beginning to see the benefits of SBC's transformation into a global growth company."
According to Whitacre, the company is ahead of schedule in deploying Project Pronto, its next-generation Internet broadband network. SBC launched the $6 billion initiative in October as part of an effort to utilize resources gained from Ameritech acquisition.