RealTime IT News

AOL, Gateway Test Consumer Broadband Demand

America Online Inc. and Gateway Inc. Wednesday launched a Digital Subscriber Line pilot program to consumers in two U.S. markets.

The industry heavy weights broadband initiative in on trial in Timonium, Md., and in San Diego, Calif. In both markets, the pilot programs will be offered at local Gateway Country stores.

Bob Pittman, AOL (AOL) president and chief operating officer, said partnering with the nation's top personal computer seller offers big opportunities for consumers seeking high-speed DSL access.

"We believe that people will be very excited about broadband access after they have the opportunity to see its potential," Pittman said. "Gateway's sales representatives will be available to answer their questions and determine whether consumers can take advantage of our DSL service, and we look forward to working with Gateway to expand this program."

Jeff Weitzen, Gateway (GTW) president and chief executive officer, said he's pleased with the AOL deal because the digital future depends on brining broadband access to the masses.

"With DSL, which will be the plumbing for the digital home of the future, the Internet is always available instantly, much like the telephone or an electric light," Weitzen said. "As the width of the digital pipe increases, it allows us to provide to our clients a much richer Internet experience, and really lays the foundation for changing the way we live, learn, work and play."

The broadband test marketing is an offshoot of the AOL-Gateway pact forged last October. The alliance includes cross marketing promotions of AOL connectivity with Gateway products and sales channels.