AT&T WorldNet Takes on Spammers with Brightmail
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AT&T (T) Tuesday released its free anti-spam e-mail screening programming, dubbed AT&T E-Mail Screener, to filter out spam reaching members' mailboxes.
Beta tests completed by 350 AT&T WorldNet subscribers reported unsolictied e-mails were reduced by as much as 80 percent.
Ed Plaskon, AT&T WorldNet Service product director, said the move against spam increases subscriber satisfaction and decreases technical support costs.
Plaskon said that spam is an industry-wide problem plaguing Internet service providers nationwide.
"Concern over spam, and how to control it, is also being examined by regulators and law enforcement officials," Plaskon said.
AT&T recently assisted the Los Angeles district attorney's office in its efforts to bring charges against four spammers arrested for using unsolicited e-mail to defraud consumers.
H. Gordon Diamond, AT&T spokesperon, said on an average day approximately 5 to 10 million messages travel over the WorldNet Services network. AT&T estimates that between 5 and 15 percent of its e-mail traffic could be considered "unsolicited."
Brightmail estimates that ISPs spend $7 million annually each year per 1 million users in the fight against spam. AT&T WorldNet supports Internet access for more than 1.8 million subscribers making the move to ban spam a $14 million venture for the national ISP.
AT&T's anti-spam service relies on Brightmail's network of more than 35 million e-mail addresses that work to detect newly launched spam attacks and deliver it for real-time analysis to its logistics center.
Anti-spam specialists at the Brightmail facilities evaluate spam notices an issue updated rules that sideline the spam from reaching AT&T WorldNet subscribers.