AOL Users Look Forward to Enhanced Services
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While critics dissect the reasons why the pending America Online Inc./Time Warner Inc. merger should not go through, AOL subscribers are eager to see improvements to connectivity and content, according to a new study.
The study, released this week by Greenfield Online and The Myers Group, found that AOL subscribers overall hope that the merger will lead to a plethora of entertainment, information and high-speed access.
Here's what users wish for the most:
|High Speed Access to the Net||90%|
|Telephone Services via the Net||50%|
|Downloading Movies and TV Shows||48%|
|Internet Access Through TV||47%|
|Wireless Access to Internet|
from Handheld Devices
The merger will combine Time Warner's media, entertainment and news brands in addition to its advanced broadband delivery systems with America Online's Internet franchises and technology, including some consumers' favorite online brands, as well as unmatched e-commerce capabilities. The agreement also allows Time Warner to combine its Road Runner cable Internet service with AOL, the largest ISP on the Web.
The level of interest in enhanced services was highest among those age 35 and younger and the more affluent, said Stan Simon, Greenfield Online vice president for entertainment client development.
"The Time Warner/AOL deal has been a catalyst for the expanded consumer interest in interactive television services," added Jack Myers, chairman and chief economist for The Myers Group. "The research confirms that consumers have a sophisticated understanding of how business economics and technology are impacting on their access to new media opportunities."