NetZero Beats Busy Signal Blues
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NetZero Inc. Wednesday introduced a new feature designed to end user frustration due to busy signals and Internet traffic congestion.
The patent-pending "auto-dial" program automatically queues users through a series of local access numbers to transparently shift its network load. NetZero's 3 million subscribers should receive fewer busy signals and achieve a first-try connection rate of 95 percent.
Mark R. Goldston, NetZero (NZRO) chairman and chief executive officer, said its subscribers value the ability to have an immediate, reliable connection to the Internet.
"For our users, the frustration of repeated re-dialing will be a thing of the past, the last vestige of an earlier time in the Net's history," Goldston said.
"Expanding our technological capabilities to include dynamic Internet access numbers that change according to network load, gives our users the best chance of first-time connection," Goldston said. "We're proving that NetZero users can expect premium quality when they sign up for our free service."
Since its launch in 1998, NetZero currently offers free Internet access to more than 2,300 cities nationwide. NetZero operates its free Internet service on an ad revenue business model.
NetZero users must provide personal information to the free ISP upon subscribing to the service, which NetZero in turn sells to advertisers for one-to-one targeting capabilities of ads, sent to its subscriber base.