RealTime IT News

Cable & Wireless, Microcast Ink Hosting Pact

Cable & Wireless Tuesday sealed a three-year Internet hosting and wholesale connectivity deal with streaming media firm Microcast Inc. worth $91 million.

Cable & Wireless will provide Microcast with 24 OC-12 lines, or 15 gigabits per second of Internet connectivity, which will provide enough capacity to serve up to 250,000 additional simultaneous broadband users.

These lines will connect Microcast's video server installations to Cable & Wireless's (CWZ) advanced, global IP network.

In addition, Microcast's Video POPs will be placed in strategic locations throughout Cable & Wireless's IP network infrastructure in the United States, allowing faster content delivery to Microcast's end users.

"Getting valuable content to the edge of the Cable & Wireless network improves performance and enables emerging streaming content providers like Microcast to have more efficient access to users of our network," said Art Medici, senior vice president of marketing at Cable & Wireless North America.

Microcast provides content partners with a turnkey video streaming service and also allows advertisers to build one-to-one relationship marketing capabilities with consumers through live and archived video programming on demand.