NEXTLINK Transforms Into Full Service ICP
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Broadband service provider NEXTLINK Communications Inc. Monday introduced its suite of broadband Internet services across its high-speed nationwide network.
Code named "Generation Next," the service lineup offers fully integrated Digital Subscriber Line Internet access, Web hosting, and local or long distance voice services. NEXTLINK (NXLK) bundled its enhanced service offering into a simple billing procedure that will eventually offer clients real-time online account information.
Nancy Gofus, NEXTLINK chief marketing officer, said NEXTLINK is officially an Integrated Communications Provider as of today.
"Today is an important day for NEXTLINK's current and prospective customers because we can now offer a full range of broadband data services that are designed to be easy to buy, easy to sell and very hard to walk away from if you're a customer," Gofus said.
NEXTLINK also launched a variety of data center offerings including dedicated and shared Web hosting and e-commerce services. The program allows customers to create their own Web sites and on-line stores capable of processing sales and secured transactions across the Internet.
Gofus said the program provides businesses with a wide range of services from basic Internet needs to advanced integrated services.
"We now have voice and data services to satisfy businesses with basic data needs and can ultimately expand services to e-commerce capabilities when our customer is ready," Gofus said. "The key to the new services is our service bundle, which can give customers significantly more value through integrated services and make their telecommunications experience easier."
The new service offering is due in part to NEXTLINK's recent procurement of a private label agreement with Concentric Network Inc. As a part of the deal, Concentric (CNCX) will provide NEXTLINK with extensive sales training and customer care support.
Mark Fisher, Concentric senior vice president of marketing, said joint effort to amass a set of integrated communications services provides a powerful voice and data solutions for NEXTLINK's customers.
"We have worked closely with the sales force at NEXTLINK to offer extensive product training and role play modeling," Fisher said. "As a result, the NEXTLINK sales team is positioned to quickly deliver a truly unique set of assets and services to the marketplace."
Earlier this year, NEXTLINK and Concentric announced an agreement to combine the two companies. The merger is expected to close in the second quarter of this year.