RealTime IT News

1stUp.com Gets Mactivated

Internet access facilitator 1stUp.com Corp. Tuesday made its free dial-up service Macintosh-compatible and is available for downloading from its AltaVista Inc. and Lycos Inc. Web portal partners.

The service offering marks one of the largest distribution efforts to date of free Macintosh Internet access in the U.S. The CMGI Inc. subsidiary is capable of serving 95 percent of the Mac user market segment in North America from more than 4,000 local dial-up numbers.

The Macintosh-compatible access offering supplements 1stUp.com's existing private label access offerings currently in use by more than 100 consumer brands. Each branding partner intends to launch its private version of the 1stUp.com Mac-friendly free access offering.

Charles Katz, 1stUp.com president and chief executive officer, said it was time to extend free services to all Internet users.

"We are very excited to enable our distribution partners to offer their consumers free Macintosh-compatible access to the Internet," Katz said. "Just as users can select quality content and services from each of these leading Web sites, they now can select a reliable, Mac-compatible Internet service that integrates the unique content of these leading sites alongside the 1stUp.com access technology."

As with 1stUp.com's PC-compatible free access, Mac users receive free access in exchange for keeping 1stUp.com's dockable navigation bar on-screen for the duration of the online session.

Mac users can sign-up for the free access through a 900k software download or request a floppy disc or CD installation kit. The application is compatible with all Mac PCs operating with MacOS 8.1 or higher and Internet Explorer 3.0 or Netscape Navigator 3.0 or higher.

1stUp.com provides companies with private label Internet access services to customize online branding efforts with their consumers. The 1stUp.com service features e-mail, voicemail, and basic Web storage functions.

The company also offers fee-based dial-up and broadband Internet services to its business partners. The paid-for access program operates over the same nationwide network, but removes ever-present banner advertisements from private Web portals.

1stUp.com current services free Internet access to more than 3.5 million registered subscribers of its distribution partners.