Frontline Communications to Acquire WOWFactor
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Margaret McGillin, WOWFactor's founder and president, will join Frontline as vice president of sales and marketing, but will also maintain her current position. Financial terms of the deal were not disclosed.
WOWFactor launched its e-commerce site in 1996, and derives revenue from various sources, including e-commerce, advertising, ad sales, hosting, reseller commissions and as an ISP focusing on women on the Web.
"Just as important as the acquisition, the addition of Margaret McGillin to Frontline's management team will have a tremendously positive effect on the company's sales and marketing program," said Stephen J. Cole-Hatchard, Frontline's president and CEO. "We are excited to be working with such a bright and remarkable woman."
Cole-Hatchard noted that Frontline's business plan includes the expansion of operations in three areas of the Internet industry: access, content and Web services; portal and backbone access and services; and sales and services in the electronic commerce arena.
"This acquisition falls squarely within our plan, and strategically drives our expansion into the Electronic Commerce market," he said.