RealTime IT News

National ISP Offers New Web Tracking Tool

EarthLink, Inc. Monday boosted its offering to small business clients that participate in its Web hosting program and dial-up subscribers at large.

EarthLink deployed Quantified System's flagship site analyzing Urchin software to help provide detailed graphical reports for EarthLink Biz-hosted sites and personal Web pages for its 3.8 million members.

The site-tracking tool allows Webmasters to determine where Web visitors come from, what are the most often used entrances and exits of their sites, and the top domains, countries, and keywords used to get to their sites.

Collectively, the new feature enhances EarthLink Biz customers' ability to manage traffic and effectively market their Web sites to potential users. When Web marketer's can track key works used to find their content, it makes it easier for businesses to put their sites in reach of potential customers with accurate meta tags and site descriptions.

Ed Douglas, EarthLink Biz products and marketing vice president said as more businesses get on the Web, they're realizing how important it is to be strategic in setting up and managing their sites.

"With Urchin, EarthLink Biz customers can get the information they need to maximize their sites' effectiveness, get the most out of their investment and help grow their businesses," Douglas said.

EarthLink and Quantified Systems struck a long-term deal that merged Urchin into the national Internet service provider's network in June. Impressed with the reporting tool, EarthLink extended the business relationship to offer Web hosting clients full access to Urchin's reporting capabilities.

Designed from the ground up for commercial hosting operations, Urchin provides highly detailed Web-based reporting for Web site owners that is updated monthly over an interactive interface. According to Quantified Systems, Urchin's comprehensive help system cuts down on calls for technical support.

Brett Crosby, Quantified Systems vice president of business development said its is thrilled to work with the nation's second largest ISP and second largest paid Web hosting service.

"By giving EarthLink Biz customers a tool like Urchin, they'll be able to make the most of their Web site and put their best face forward on the Net," Crosby said.

EarthLink Biz paid hosting customers can utilize a full-featured version of Urchin. EarthLink dial-up users have access to a stripped down version of Urchin to review personal up to 6-megabites of Web page performance.

Several top sites including the U.S. Department of Defense, FreeBSD.org, the National Institutes of Health, and the Honda Motor Company use Urchin to review Web performance.

Kurt Rahn, EarthLink spokesperson said Urchin's speed and scalability provides EarthLink customers with a great value-added service completely free of charge.

"We looked at a lot of different software to select the best possible product for our UNIX-based hosting services and the EarthLink network," Rahn said. "Urchin is head and shoulders above the rest of the applications. It also works well with out Click 'N Build Web construction tools."

Urchin competes directly with the well-established reporting software developed by WebTrends Corp. According to Nettaxi.com, an online community with 1.8 million users, Urchin processed the same log files in 30 minutes that WebTrends took 24 hours to crunch.

While WebTrends targets enterprise class and business-to-business Web sites or portals, Quantified System's Urchin is making inroads into the market just like the mischievous youngster its name evokes.