MeterNet Hopes ISPs Will Help Market Settop Box
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In an attempt to reach Internet novices, MeterNet Friday launched a low-cost, easy-to-use Internet set-top box and is looking to Internet providers to help market the device.
The set-top devices are designed to allow individuals to access the Internet using their televisions and a standard phone line. The firm said it is targeting ISPs as part of its private label program, hoping they will include the box as part of their service plan to customers.
Formed in 1996, MeterNet leverages digital channels, including Internet appliances and premium CD-ROMs, to help companies build their brands using direct-marketing techniques.