RealTime IT News

Juno Adds Advertising Patents

Internet provider and free e-mail pioneer Juno Online Services L.P. said Monday it has been awarded two new Internet patents for interactive ad scheduling and authentication.

On Dec. 8,Juno was issued a patent covering the mechanism that dynamically schedules the display of interactive advertisements according to a viewer's demographics. The patent also covered Juno's ability to prioritize ads and give advertisers the right to time their campaigns.

Juno said it was also granted Patent No. 5,838,790 on Nov. 17, which covers the system used to report advertisement-related statistics to advertisers and realted concerns. Included in the patent is a method that maintains system integrity by authenticating that ads and statistics have not been tampered with, modified or replaced.

In September, Juno gained its first patent for the protection of offline processing aspects of its Internet business model. The U.S. Patent and Trademark Office granted Juno a U.S. monopoly on these inventions until 2016.

"Juno's advertising system represents a powerful tool for advertisers. The system gives Juno control over the order and timing of ad display and assures that the advertisements actually reach the end-user," said Charles Ardai, Juno's president.

"These technologies allow Juno to offer its advertisers more control over their ad campaigns than other interactive media provide, and we are pleased to have received the recognition and additional protection for our inventions that these new patents represent," Ardai said.