AT&T WorldNet Offers Planet Direct Community to Users
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Personalized Web service Planet Direct added AT&T WorldNet to its list of Internet service provider affiliates Tuesday in a strategic alliance that gives WorldNet customers direct access to Planet Direct's offerings.
Under terms of the alliance, AT&T will power a Web site, www.yourworldnet.com, where WorldNet subscribers have access to Planet Direct's services. They include personalized content, categorized channels and community features like news headlines, real-time stock quotes, sports and entertainment information, and localized content for more than 380 U.S. cities.
Hans Hawrysz, Planet Direct's chief executive officer and president, said customization is a growing trend and leads to more frequent visits by members.
"The ability to create a customized Internet start page is an increasingly important tool for both new and experienced Web users, and we're thrilled that AT&T WorldNet Service has recognized Planet Direct as the superior service for its growing membership," he said.
Planet Direct, a subsidiary of CMGI, offers its personalization service to over 300 ISPs, focusing on the local market. The company reportedly reaches more than 3 million Internet users.