RealTime IT News

AT&T WorldNet Offers Planet Direct Community to Users

Personalized Web service Planet Direct added AT&T WorldNet to its list of Internet service provider affiliates Tuesday in a strategic alliance that gives WorldNet customers direct access to Planet Direct's offerings.

Under terms of the alliance, AT&T will power a Web site, www.yourworldnet.com, where WorldNet subscribers have access to Planet Direct's services. They include personalized content, categorized channels and community features like news headlines, real-time stock quotes, sports and entertainment information, and localized content for more than 380 U.S. cities.

Hans Hawrysz, Planet Direct's chief executive officer and president, said customization is a growing trend and leads to more frequent visits by members.

"The ability to create a customized Internet start page is an increasingly important tool for both new and experienced Web users, and we're thrilled that AT&T WorldNet Service has recognized Planet Direct as the superior service for its growing membership," he said.

"Compared to other leading Web portals, our members visit Planet Direct with greater frequency and duration," he added. "These metrics, combined with the flexibility and customization features inherent in our service, provide AT&T WorldNet Service with an attractive incentive for both attracting new members and retaining existing ones."

Planet Direct, a subsidiary of CMGI, offers its personalization service to over 300 ISPs, focusing on the local market. The company reportedly reaches more than 3 million Internet users.