PSINet Signs Pact With NFL Team
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PSINet Inc. Tuesday announced an innovative partnership with the National Football League's (NFL) Baltimore Ravens to develop a global Internet-based network for the team.
Under the agreement, PSINet will develop and host a Ravens Web site, containing unique and exclusive content. PSINet will also create a Raven's branded Internet service available only to subscribing fan members. Both web sites will be fully operational April 17 in time for NFL Draft Day.
PSINet services will provide Ravens fans unprecedented access to team players and personnel. Revenues from service membership fees, e-commerce and promotional ventures will be shared by both organizations. The agreement also provides for naming rights to the NFL Stadium at Camden Yards in Baltimore, which will become PSINet Stadium.
PSINet will also provide a variety of innovative technologies for use in the stadium. Interactive kiosks will be placed on the stadium concourse and PSINet will have the exclusive right to provide high-speed Internet services to the stadium offices and all corporate suites.
"We intend to develop the first truly successful affinity Internet service for the sports industry, which will significantly increase awareness of various aspects of team operations and personnel as well as football itself. We believe the agreement will benefit the Ravens, their fans, PSINet shareholders and the sports industry,"
David Modell, executive vice president of the Ravens said the company is pleased to be working with a cutting-edge Internet company, whose operations match our organization's efforts to develop an innovative communications infrastructure that will take us well into the next century. Modell added that "fans will finally be able to reach out and touch the cloth of the players with the ultimate online sports tool."