RealTime IT News

@Home Expands Worldwide

Cable Internet company @Home Network Thursday added international content providers and application developers as participants in its media development program, with the intention of increasing exposure to its broadband programming.

As part of the development program, @Home works with participants to optimize content for its high-speed network. The program also enables content providers to work with tool providers, access proprietary research and development and receive updates on the company's international launch plans and market progress.

Initial participants include Bertelsmann's BOL Nederland, Segasoft, Liquid Audio, Lost Boys Interactive, Nieuw Amsterdam IT group, and Bloomberg L.P.

The company has already established a European presence with its Dutch subsidiary @Home Nederland, and Thursday's expansion was because of its success in the Netherlands.

"We are extremely pleased with the early response to the media development program in the Netherlands, and we want to offer similar opportunities to leading Internet and media content providers in other territories around the world," said John O'Farrell, @Home's senior vice president, international.

"By leveraging @Home's advanced network architecture, participants who enter into license agreements in the future, will be able to increase distribution of customized broadband content both in their own country as well as internationally."

The expansion into international markets compliments @Home's recent acquisition of portal Excite, Inc., all part of the strategy designed to create what the company calls "the new media network for the 21st century."