Prodigy, Blockbuster Team to Offer Internet Service
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Under the agreement, Prodigy will design, develop and host a co-branded Internet service for Blockbuster. In return, Blockbuster is marketing the co-branded Internet service and distributing free Prodigy Internet software at 4,000 Blockbuster stores nationwide.
Subscribers to the service will receive access to a customizable page that provides the latest entertainment information available, video releases, and special offers from Blockbuster.
"We are extremely excited to offer this entertainment-oriented service to our members," said Gena Kay Sedlak, Blockbuster's vice president of technology. "Consumers can get a fast and reliable Internet connection through Prodigy, surf the web and get exposure to Blockbuster.com offerings."
"We've designed the co-branded service to give Blockbuster members exactly what they're looking for," said David Trachtenberg, Prodigy's president and chief operating officer. "It's all right there on their home page: entertainment news, a comprehensive Web Guide, communities, plus reliable access and other special offers only available through Prodigy."