BT Set To Lower ADSL Pricing
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As British Telecom executives hinted at earlier this month, the United Kingdom's incumbent local exchange carrier (ILEC) plans on slashing its broadband prices this week to spur residential growth in the country.
The BBC reported Monday afternoon a company spokesperson confirmed the telephone company would make cuts of up to 25 percent for asymmetrical digital subscriber line (ADSL) pricing to customers and resellers in the coming days.
ADSL is the least-expensive form of DSL technology, giving consumers download speeds between 512Kbps and 2Mbps and upload speeds around 256Kbps. Direct BT ADSL service generally runs $47 a month. According to the report, BT Openworld will drop its price for ADSL for the consumer to roughly $40 a month.
BT Openworld has been notorious for its expensive ADSL service, especially in the wholesale arena, where Internet service providers (ISPs) generally pay around $42 per month for each line. European ISPs like FreeServe and America Online hope the wholesale rates drop to approximately $28 per line per month, allowing them to resell the service to customers in the $40 monthly price range.
and Verizon Communications, which have been steadily increasing DSL rates the past year.
The hefty price tag has kept many users from adopting broadband services. BT, despite DSL-enabled central offices (COs) throughout 60 percent of its coverage area, has only 140,000 customers to date.
Earlier this month, BT officials launched an initiative with businesses in the rural part of the U.K., Cornwall, to provide ADSL services with computers and training to local enterprises. They promised to equip up to 12 COs with DSL access multiplexers (DSLAMs) to provide broadband service, part of a $17.8 million technology project for the region.
The initiative is part of the telecom's goal to open up more rural communities to DSL service, which BT officials say is cost-prohibitive to deploy on their own.
"Cornwall could be the blueprint for the development of broadband in other regions of the UK where, without this kind of partnership approach, deployment is currently uneconomic," said Pierre Danon, BT Retail chief executive officer.