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Oracle Launches Cloud Platform

The Oracle Public Cloud was officially announced at OpenWorld, providing users with the opportunity to run Oracle Fusion Apps, Middleware, Database and Java on an Oracle managed and operated cloud infrastructure. Oracle is positioning the new services as a deployment option that enables portability and openness.

The Oracle Fusion cloud apps include CRM, HR and a new enterprise collaboration and networking service similar to Salesforce Chatter.

"The key difference is our cloud is based on industry standards and supports full interoperability with other clouds and your data center on-premise," Oracle CEO Larry Ellison said during an OpenWorld keynote.

Ellison stressed that by using industry standards, customer data and applications are portable. In contrast, Ellison berated Salesforce.com (NYSE: CRM) for not using industry standards in its cloud, further fueling a growing rivalry between Ellison and Salesforce CEO Marc Benioff.

"Salesforce is the ultimate vendor lock-in, you can check in, but you can't check out," Ellison said. "I like to think of it as the roach motel of clouds."

Read the full story at EnterpriseAppsToday:
Oracle Launches Cloud Platform for CRM, HR