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Splunk Founder Cashing in on Big Data

Michael Baum SplunkSplunk debuted last week to a stellar IPO as the company cashed in on growing market demand and interest in leveraging Big Data. Now a venture capitalist with Rembrandt Venture Partners, Baum is looking at what's next in Big Data and he's got a few ideas to help find the next big thing.

"Our big idea at Splunk was to take all the data, save it, make it searchable and then allow people to download when they need to in order to figure out what's going on," Baum told InternetNews.com. "When we started, the word "Big Data" didn't really exist then and it's lucky for us we're hitting the public market at good time, since Big Data is really hot."

While Big Data is often associated with the open source Hadoop project, it's not how Baum would define the entire space.

In his view Hadoop is the "beautiful super model" of the Big Data world, but it's not where substance is found in the market. The substance today is companies like Splunk that can incorporate Hadoop into their solutions. He's also a fan of non-relational database NoSQL stores.

Read the full story at EnterpriseAppsToday:
Where Big Money Is Investing in Big Data

Sean Michael Kerner is a senior editor at InternetNews.com, the news service of the IT Business Edge Network, the network for technology professionals Follow him on Twitter @TechJournalist.