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Nexus One Teardown Reveals Costs, Design

It's become something of a tradition now for market researcher iSuppli, which specializes in supply-chain issues, to do a "teardown" of a new device and give the baseline cost. A "teardown" is simply disassembling a device to its components and pricing them all out, so you know the bill of goods compared to what the vendor charges you. So how does the Nexus One phone stack up? Enterprise Mobile Today has the answer.


About $174.15. That's the early estimate of what it costs to build Google's new Nexus One, according to a preliminary estimate by iSuppli, which regularly breaks down the cost of popular consumer devices as part of its teardown research service.

Kevin Keller, iSuppli's senior analyst for competitive analysis, credits Google (NASDAQ: GOOG) for including the most advanced features of recent phone designs in the sleek Nexus One.

"Items like the durable unibody construction, the blazingly fast Snapdragon baseband processor and the bright and sharp Active-Matrix Organic Light Emitting Diode (AM-OLED) display all have been seen in previous phones, but never before combined into a single design," Keller said in a statement. "This gives the Nexus One the most advanced features of any smart phone ever dissected by iSuppli's Teardown Analysis Service-a remarkable feat given the product's BOM is similar to comparable products introduced during the past year."

Read the full story at Enterprise Mobile Today:
Nexus One Priced Out in Teardown Analysis