RealTime IT News

Google Acquiring Plink in Mobile Search Play

As it continues to shop for technologies that can soup up its mobile offerings, Google has entered into an agreement to acquire Plink, a U.K. startup specializing in visual search for smartphones.

The purchase is the latest in a string of acquisitions for the search giant, and the second in April.

Google's biggest acquisition in the mobile space, the $750 deal to purchase AdMob, remains in limbo, as federal regulators are taking a close look at the anticompetitive implications of the deal.

Enterprise Mobile Today has the story on Google's acquisition of Plink.


Google continues to open its wallet in a bid to acquire startups specializing in niche technologies as it looks to tune up its offerings outside its core Web search business with new mobile and video features.

The latest acquisition is Plink, a four-month-old U.K. startup focused on visual search technology for mobile devices.

The purchase of Plink marks Google's (NASDAQ: GOOG) sixth acquisition of the year, and the second in April.

Read the full story at Enterprise Mobile Today:
Google Snags Plink in Mobile Search Deal