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iPhone Wins Beauty Pageant But Gap Narrows

The iPhone is functional, it's aesthetically pleasing and has tons of apps, but it's also facing a new breed of competitors that offer many of the same features and more service options.

As Enterprise Mobile Today reports, the iPhone clung to the top spot in customer satisfaction for the fourth consecutive year, according to J.D. Powers, but there's no guarantee it's going to continue to retain its rock-star status forever.

According to J.D. Powers, ease of use and the prowess of the mobile operating system were neck and neck in terms of importance at 26 percent and 24 percent, respectively. Other factors cited included physical design (23 percent), features (19 percent) and battery life (8 percent).

The iPhone was lauded by respondents for its ease of use, operating system and physical design.


Despite the "antennagate" controversy and the fact that it's still tethered to but one wireless service provider, Apple's iPhone held firm to its top customer satisfaction rating for the fourth consecutive year, according to a J.D. Powers survey of smartphone owners.

Apple (NASDAQ: AAPL) garnered 800 out of a possible 1,000 in the survey, narrowly outpacing Motorola (NYSE: MOT) and HTC at 791 points and 781 points, respectively.

Read the full story at Enterprise Mobile Today:
iPhone Tops in Smartphone Customer Satisfaction