Verizon's New Droid Ads Call Out iPhone
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Verizon Wireless isn't pulling any punches in its effort to promote Droid, its upcoming Android handset--aiming directly at the heavyweight of the space, the Apple iPhone.
The No. 1 U.S. wireless carrier this weekend began a series of "teaser" television ads designed to tweak the popular smartphone, which operates on rival carrier AT&T, and to whet users' appetites ahead of Droid's November debut.
The "iDon't/Droid Does" ads run down a list of features lacking in the iPhone, such as the ability to run apps simultaneously for multitasking, open development and lack of a physical keyboard. A promotional Web site continues the effort, asking visitors, "Don't you wish you had a robot sidekick that moved at light speed, could get you out of any problem and lived in your pocket?"
So far, Verizon Wireless--a joint venture of Verizon Communications and Vodafone--is remaining mum on what else it plans ahead of the launch of Droid, which has previously been codenamed Sholes or Tao.
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