Building Nexus One: $174.15, Hedging Your Ad Bets: Priceless
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At $174.15, Google's new smartphone costs almost as much as an iPhone 3GS. Analysts say Google's motivation to sell its own phone mirrors Apple's, even if the reasons are different.
About $174.15. That's the early estimate of what it costs to build Google's new Nexus One, according to a preliminary estimate by iSuppli, which regularly breaks down the cost of popular consumer devices as part of its teardown research service.
Kevin Keller, iSuppli's senior analyst for competitive analysis, credits Google for including the most advanced features of recent phone designs in the sleek Nexus One.
Read "Nexus One Priced Out in Teardown Analysis" at Enterprise Mobile Today