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VeriSign Polishes Brand Protection Suite

In a growing age of identity theft via rampant phishing attacks, protecting an organization's online brand is a tougher call.

Security software firm VeriSign said it wants to help with a polished up spate of products. The company just launched an updated version of its Digital Brand Management services to help advertising, law firms and technology providers to protect online brand assets.

The upgrade follows VeriSign's Digital Brand Management services launch in 2001.

Among the brand management services is an automated monitoring service for "brand abuse" that could include phishing scams as well as domain hijackers. The service monitors various Internet data sources including e-mail and Web sites looking for malicious activity.

There suite includes a Web-based portal, the VeriSign Digital Brand Manager (DBM). It helps organizations administer a portfolio of global domains.

Other improvements in DBM version 7 are the DBM user hierarchy. The user hierarchy is part of DBM's administration framework that allow organizations to assign specific rights (like billings and approvals) to various users across an organization. In DBM version 7, VeriSign has added a partner level to the user hierarchy.

"This allows a company's intellectual property law firm, for example, to become part of this work flow," said Doug Lane, senior product manager, VeriSign digital brand management services told internetnews.com.

"With the new functionality, a partner has a single login to the DBM that allows them to switch between their various clients, but obviously not to other VeriSign clients or clients of other partners."

Lane also explained that DMB 7 also includes some cosmetic enhancements such as the ability to co-brand the DBM with a partner's logo and display alternate text in various areas of the site.

For example, there may be a different customer support telephone number for a specific partner, so this can now be displayed dynamically based on the user.

One of the key challenges facing clients in their care of domain names up is that it requires active participating between a provider like VeriSign, in-house or external legal (in the case of disputes / trademark protection issues), and IT (in areas such as DNS).

"We also see this program building an ecosystem of specialists that can address all aspects of our clients' domain name related needs," Lane said.