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IBM Tops In Customer Privacy: Poll

IBM has historically been viewed as a safe buy for IT purchasers and some of that goodwill appears to have rubbed off on its data protection reputation.

eSecurity Planet digs into the latest survey results from security research Ponemon Institute showing that Big Blue is the most trusted technology company when it comes to protecting consumer privacy.

The sentiment was decidedly different for social networking site Facebook, which fell out of the Top 20 in this most recent survey.

The study also found that only 41 percent of consumers feel they have control over their personal information, down from 45 percent in 2009 and way off the 2006 mark of 56 percent.

Not surprisingly, identity theft is the top area of concern among consumers, as 59 percent of respondents said it was a major factor in terms of rating a brand's overall trust. Another 50 percent said notice of a data breach was a significant reason to lose faith in a company's ability to protect consumer data.

When it comes to protecting personal information, IBM is the top dog among technology companies, according to the latest customer survey by security researcher Ponemon Institute.

Among all industries, IBM (NYSE: IBM) ranks second only to American Express (NYSE: AXP) and ahead of HP (NYSE: HPQ), No. 4 overall, and eBay (NASDAQ: EBAY), which checked in at No. 5.

The Traverse City, Mich.-based researcher said its rankings were derived from responses given by 6,627 U.S. adults that included more than 38,000 individual company ratings, 229 of which were mentioned at least 20 times.

Read the full story at eSecurity Planet:
IBM Best in Privacy Among Tech Firms