Colbert Nation bumps Firefox
Yes I'll admit that I'm a citizen of the Colbert Nation (that being the rabid fans of Comedy Central's The Colbert Report).
Colbert has long argued that anyone or thing that comes on his show gets a 'bump' in popularity. Now Mozilla has proved that the bump is real by looking at their server logs following a Colbert mention for Firefox 3.
According to Mozilla's Blog of Metrics:
At minute 23 of the broadcast, Colbert said, "Firefox 3 just got the Colbert Bump." What happened next?
We saw a big spike in downloads exactly one and two minutes later.