HTML5 gets a logo, will it help adoption?
A logo is a critical element of a brand. Now the W3C is attempting to brand the emerging HTML5 web standard with a new logo.
Looks decent enough to me, and considering that HTML 4 and XHTML (transitional or otherwise) never had any such 'brands', this is a new step for web dev standards, kinda/sorta.
Much of the debate lately around HTML5 has centered around the video and audio tags that HTML5 introduces -- but those are just small parts of a much larger and robust reworking of the web. Canvas and CSS3 (I know now a little outside, but..) effectively remake the way web developers have been building sites and for Apple (at least) help to enable an effective replacement for Adobe Flash.