Software's Sublimation by Alex Goldman (bio) Data's diffusion throughout business and into the cloud

IBM (NYSE: IBM) today announced Virtual Collaboration for Lotus Sametime, a service the company also calls "Sametime 3D."

The service allows users to interact in a virtual environment. Think of it as an instant messaging conference call with virtual hair. "Today people use synchronous messaging for a variety of different business purposes," Bob Picciano, IBM Lotus Software general manager told InternetNews.com. "Sametime 3D is the next evolution of that technology."

He said that while people will plan and store project data on collaboration services such as LotusLive, they will use Sametime 3D for the kinds of brainstorming and troubleshooting for which business users already rely on instant messaging.

"They will get five or ten people together to look at five or six different things," Picciano said. "They may even break off into side dialogs. You can do that in the environment."

The audio is a surprising feature of Sametime 3D. It is designed to deliver directionality but also to increase in volume as avatars approach and lower in volume as they move away from each other.

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