SlideShare unwrapped two new services today designed to help marketers with their online campaigns.

LeadShare is a self-service tool designed to streamline the process of capturing leads in presentations. Users can specify how they want to capture leads, whether it's on their own Web site, the SlideShare.net site or anywhere the content gets embedded.

SlideShare said leads will cost between $1 to $22, depending on the level of qualification and targeting.

SlideShare bills itself as the largest professional sharing community with over 20 million monthly visitors that share content both on the site and on social networks including LinkedIn, Facebook and Twitter.

"The interesting thing about leads is that there hasn't been that much innovation in the lead generation industry," SlideShare CEO Rashmi Sinha told InternetNews.com. "Typically there are things like free white papers where you have to give up your contact information right away to get anything. LeadShare inverts that process. LeadShare works anywhere the document goes on the Web."

LeadShare makes the content instantly available to users. "The user makes the choice whether to get in touch with the advertiser or not," explained Jonathan Boutelle, SlideShare's "Head Geek."

"We remove the friction and there is more trust in the lead when the end user does reach out," Boutelle said.

Sinha said the idea grew out of a trend they were seeing on their site. "We saw that people were holding back from being asked to e-mail if you want this document. There's no risk here."

AdShare's pay for performance

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The other new service, which is complementary to LeadShare, is AdShare. Also self-service, AdShare is designed to help users promotes their content to SlideShare's community of technology and business leaders.

With AdShare, relevant sponsored content appears as a third column next to presentations on SlideShare.

"What's interesting here is that is instead of ads, the content itself is becoming the ad format," said Sinha. "It's shown only where it makes sense contextually and lets you target people you might not have found otherwise."

AdShare uses a "pay for performance" model with pricing starting at $0.25 per click. The promoted content can also be geographically targeted.

"There's a motivation to offer good content because it gets clicked on more," said Boutelle.

Ross Mayfield, the founder of enterprise social networking firm Socialtext and an adviser to SlideShare, noted that as social media has moved more into the mainstream, at has become a more appealing target for businesses and marketers.

"Services like Twitter are popular but they still lack the tools that drive actions and the kind of measurable business results that SlideShare has developed," he said.