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SAP's New Analytics Apps Target Big Verticals

One size rarely fits all when it comes to enterprise software. Different companies may, for example, use the same enterprise resource planning (ERP) software, but there's a good deal of customization required to make it work effectively and meet a specific company's needs.

The latest new products from SAP leverage the enterprise software provider's experience catering to different industry segments and its further development of the business analytics technology it acquired as part of its $6.7 acquisition of Business Objects back in 2007.

As Datamation reports, SAP Co-CEO Bill McDermott made the announcement at the DEMO Fall 2010 conference, where he ran one of the applications through its paces using an Apple iPad.


Enterprise software giant SAP took the wraps off 10 new business analytics applications this week that are geared toward a host of industry verticals.

SAP (NYSE: SAP) characterized the releases as the first step in its strategy to provide business analytics that offer employees across organizations critical, industry-specific information wherever and however they want to use it. Dubbed SAP BusinessObjects analytics applications, the apps came about through what SAP described as close work with customers to create applications that in any environment can be deployed quickly and can be customized to meet particular business goals with the help of the SAP Services organization or partner ecosystem.

Read the full article at Datamation:
SAP Unveils Business Analytics Apps Aimed at Industry Verticals