StorageTek Announces Deal with China Central TV
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StorageTek have announced that state-owned China Central Television (CCTV) has chosen their products to provide digital storage solutions for CCTV and its News Sharing System.
"We are pleased to participate in CCTV's News Sharing System," said Brian Knott, StorageTek regional director, North Asia. "CCTV is spearheading the adoption of digital media asset archive storage in the broadcasting industry in Asia Pacific, and will set a standard for other regional TV stations in deploying automated tape library solutions. Because of our StorageTek archive storage solutions, we are part of the historic CCTV team that is ramping up the development of China's television broadcasting industry.
"Our solution features the most advanced tape technology available and delivers high-performance, efficiency and availability. From this solid foundation, CCTV can address its current storage challenges and meet its future storage requirements as the size of its news archive continues to grow," said Knott.
It is expected that the 2008 Olympics, to be held in Beijing, will accelerate the deployment of digital television and the adoption of digital media asset archive storage in China. As China's state-owned television, CCTV is taking the lead to fully digitize its program content for more effective data storage and management.
Established since 1958, CCTV has a large amount of video content, in particular news content, the most valuable CCTV asset. According to CCTV, the traditional analog storage format, with its shortcomings in storage duration, image quality and media management, no longer met CCTV's requirements.