- 15% of targeted respondents have watched/listened to streaming media on the presidential race.
- Males (20%) are significantly more likely to have watched/listened to streaming media on the presidential race than females (8%)
- 54% had used or had intentions to use streaming media to follow the campaign further.
Of those who have not watched, did they plan to watch? The response:
- 12% Yes
- 34% Not Sure
- 54% No
Of those interested, 37% report that they will follow the race more closely as a result of streaming media.
The Harris poll survey was commissioned by Measurecast, a streaming media audience measurement company. The respondents were drawn as a national random sample of persons over the age of 18 during September, and 4 out of 10 respondents (40% of the online population) say streaming media will have some impact on the level of interest in this presidential campaign.
It may be of particular note that the Harris poll survey found that the respondents who weren't watching the election on streaming weren't very interested in the election to begin with. Maybe they lacked broadband too but Harris didn't ask about that. The Digital Divide can be disconnecting.
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Furthermore, it suggests that streamers may be a particularly engaged and aware populus, encouraging in a time of disenchantment with the political process.
Expect further revealing new survey results on streaming later this week from both the Harris and Nielsen organizations.





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