Apeer Has an Eye for Media Collaboration - Page 2

Page 2 of 2

A viral distribution model?

Anyone can apply to join the private beta at the company's site, which will run about a month and is available for free. After thirty days, Apeer plans to offer the finished 1.0 version on a "very reasonably-priced" monthly subscription basis. A registered Apeer user can invite anyone into a session for free and they can all take advantage of the interactive features.

"The subscription is your identity. You can invite as many guests as you want, which is part of our viral marketing strategy," said Goldstein, who notes the program can be launched from a thumb drive.

Apeer works on Windows and works independently of any browser. A Mac version is planned for release later this fall. Goldstein said Apeer is focused on the enterprise where he thinks his company can more quickly establish its value and revenue stream to grow further.

"Everyone asks us if we'll do a consumer version and when the time is right, we'd love to."