Facebook Finally Kills Beacon, Teams With Nielsen
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Advertising success hasn't come easily for Facebook.
The social network, the world's runaway leader in the category, has agreed to shutter its controversial Beacon as part of a settlement of a lawsuit over the privacy complaints stemming from the service.
Separately, Facebook today is announcing a multi-year major partnership with market research firm Nielsen Company to make the social network a more desirable and accountable advertising buy for marketers.
Facebook and Nielsen are scheduled to discuss the collaboration this morning at the Advertising Week conference in New York...
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