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Google Acquiring Video Platform Startup Episodic

When Eric Schmidt proclaimed Google was set to renew its acquisition activity, he wasn't kidding. The search giant has reached an agreement to add Episodic, an online video startup, to its growing portfolio of startups and niche players.

Terms of the deal were not disclosed, but all signs point to a YouTube integration that could fit into Google's efforts to turn up the revenue stream at the leading online video hub.

E-Commerce Guide has the story of Google's acquisition of Episodic.


As it continues to expand its online video portfolio, Google has agreed to acquire Episodic, a San Francisco-based startup that offers a video-hosting platform and marketing and analytics services.

Episodic offers a hosting platform and publishing interface, allowing content creators to push their video media onto the Web or to mobile devices like the Apple iPhone. The firm offers a streaming service and an on-demand viewing model.

The company's co-founders, Noam Lovinsky and Matias Cudich, said that existing Episodic customers won't see any disruption in their service, though the company is not signing up any new accounts as it makes the transition to Google (NASDAQ: GOOG).

Read the full story at E-Commerce Guide:
Google Snaps Up Episodic in Video Ad Push



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